Marketing ideas and results for Spanish Estate Agents.

As always when blogging you look for ideas, or hope ideas spring to you during the course of the day/week. However, I am really into reading The Modern Estate Agent. It's a fantastic blog written by Martin Smith who not only has an excellent flair for writing but who provides thought provoking ideas for estate agents.

I am constantly looking for new marketing ideas, thoughts and opinions on how to better myself in my work field and after stumbling across Martin's blog I realised how stagnant the property world is in Spain.

Recently I tried a, what I consider, fantastic and innovative new approach to advertising a property. I wrote the description from the point of view of the house and the house asking if it can be your new your new home. I did this because I get a bit tired of writing the same style descriptions and thought (you know what that did!) the clients would appreciate a bit of different reading material. I think I was wrong....

I have had minimal rquests since my innovative approach, I still have 1 brochure left in this design after a week whilst the other brochures have had to be re printed during the week and no-one (not one person) has commented on my new approach.

So after feeling abit bruised by the feedback I am to concede defeat. I am going to revert back to the same writing style and hopefully sell the house before one of my competitors.

However, for all those keen agents and clients out there I include below my fantastic innovative approach....feedback welcomed!




Emma works in Cases Xalo SL. For honest, hassle free property advice contact Emma on 966480355. For a full selection of resale and rental property in the Jalon Valley and throughout the surrounding areas view www.casesxalo.com